Marketing allocation is used both online/offline, not only to maintain the ecosystem of the Fandom but also to attract more users. It can also be used for a long-term connection with external platforms. Marketing is not limited to just publicity but includes activities that raise the value of the brand. Details of the marketing fund and the result of the promotions will be reported and available to share. It is locked through a smart contract and will be distributed and unlocked in accordance with the vesting schedule.